Air Jordan 1 Low OG "Banned" Is Finally Here — The Story Behind the Shoe
On October 18, 1984, the NBA banned Michael Jordan's shoes and fined Nike $5,000 per game. Nike paid every fine. The Air Jordan 1 Low OG "Banned" drops May 16, 2026 — and it's the first time this colourway lands on a Low OG.
JuJu Watkins Just Made History With the Nike LeBron NXXT Gen "Light Crimson"
JuJu Watkins just became the first female athlete to receive a signature under Nike's LeBron NXXT brand. The "Light Crimson" is not just a great basketball shoe — it's a historic one.
The History of the Nike Air Force 1 — The Shoe That Changed Basketball and Fashion
From the basketball courts of 1982 to the streets of every Indian city. The Air Force 1 story.
The Air Max Story — How Nike Invented Visible Air Cushioning
Tinker Hatfield looked at the Pompidou Centre in Paris and thought: what if shoes showed their technology? The Air Max was born.
The Rise of Crocs — From "Ugly" to a ₹25,000 Crore Brand
Everyone hated Crocs. Then everyone started wearing them. The unlikely rise of the world's most polarising shoe.
New Balance 550 — The Sneaker That Made "Dad Shoes" Cool Again
How a forgotten 1989 basketball shoe became the must-have sneaker for Gen Z in India and worldwide.
The Adidas Samba Story — How a Football Boot Conquered Street Style
From indoor football pitches in 1950s Germany to every street style photo in 2025. The Adidas Samba story.
How the Nike Dunk Went From Forgotten to the Hottest Sneaker in India
The Nike Dunk was dead for years. Then it became the most wanted shoe in India. Here is how that happened.
The Complete History of the Air Jordan 1 — From Banned to Iconic
How a banned basketball shoe became the most iconic sneaker ever made. The full story of the Air Jordan 1.
