One of the biggest reasons people return sneakers online in India is wrong sizing. And honestly, it is confusing — Nike uses US sizing, Adidas uses UK, New Balance uses US, and European brands use EU. Let us clear this up once and for all.
The Basics
India traditionally uses UK sizing. When your parents bought you Bata shoes, it was UK sizes. But as international brands entered India, the sizing got messy. Here is a conversion table for men:
- UK 7 = US 8 = EU 41 = 26 cm foot length
- UK 8 = US 9 = EU 42 = 27 cm foot length
- UK 9 = US 10 = EU 43 = 28 cm foot length
- UK 10 = US 11 = EU 44.5 = 29 cm foot length
Brand-Specific Sizing Tips
Nike
Nike generally runs true to size for most models. However, Dunks run slightly narrow — if you have wide feet, go half size up. Air Force 1s are known to run big; many people go half size down. Jordan 1s are true to size.
Adidas
Adidas lists UK sizes on their Indian website. Most models run true to size. Yeezys run small — go half size up. Sambas can be tight initially but stretch with wear; stick with your regular size.
New Balance
New Balance uses US sizing and tends to run slightly wider than Nike. If you are between sizes, your regular size should work fine. The 550 runs true, the 2002R is slightly roomy.
Crocs
Crocs use a unisex sizing system. For a relaxed fit (with socks or jibbitz), go with your normal size. For a standard fit, some people size down by one. Always check the Crocs size chart — their sizing can vary between models.
How to Measure Your Feet at Home
- Place a paper against a wall
- Stand on it with your heel touching the wall
- Mark where your longest toe ends
- Measure the distance in centimetres
- Use the cm measurement to find your size — this is the most accurate method
Pro Tips
- Measure your feet in the evening — they swell slightly during the day
- Always measure both feet; one is usually slightly larger
- If buying online, check the return policy before ordering
- Read reviews on Indian sites — other buyers often mention if a shoe runs large or small
